When creating a campaign we would like to include only a subset of all the products which are synced to the Merchant Center.
This can be done either through product filters by brand or category: https://support.google.com/google-ads/answer/12390921?hl=en
Or alternatively through custom labels: https://support.google.com/google-ads/answer/6275295?hl=en
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Last updated: May 29, 2023
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This would make targeted campaigns so much easier.